SEO helps small business owners create user-friendly and fast websites that rank higher in search engines. This in turn will bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your business. Google users are more likely to trust a site that is on first page of the search results rather than brands who are not.
If you’re a small business owner, you should utilize SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
Caliph Designs is your Edmonton SEO specialist with proven traffic generating strategies.
Here are top 5 benefits of SEO for small businesses:
Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for Google, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.
On-page SEO, if done properly, makes your users happy. And when users area happy, then search engines are happy too as they love to serve high quality information to their users.
One of the main reasons for having a website is to stand out from your competition and increase your customer base, right? Otherwise, why invest 1,000s of dollars on marketing? Businesses that have a SEO optimized on their website bring MORE customers and grow as twice as fast than businesses who do not have one!
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
If you’re willing to spend a small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
SEO-optimized websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.
One of the benefits of getting higher rankings on search results is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other doesn't. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.